The game fills the seats. Onsights does the rest.
Gate counts tell you how many came. Onsights tells you what they did. From concession revenue to sponsorship renewals, the business case runs on what people actually do inside your venue.
The figures, stores, and names on this page are illustrative examples built on sample data - they show the kinds of answers Onsights delivers, not measurements from a specific customer.
Concession revenue per fan
Shows whether people are actually reaching concession regions - and which areas of the venue funnel toward them.
- Capture Rates at Concession Regions
- The ratio of people who entered a specific concession region versus those who passed nearby. Low capture = many missed opportunities; high capture = strong draw.
- Traffic Correlations
- Co-visitation patterns across regions - which regions are visited together, and how strongly.
- First Destination Rates
- Where people go first after entering the facility. Reveals whether concessions are top of mind or an afterthought.
Capture rate - where fans went
By bowl sector and seating ring
Sponsorship rates
Audience volume and demographics for every sponsored area or screen - defensible numbers for renewal conversations.
- Region Impressions
- The count of distinct people who passed within a predetermined distance of a region, whether or not they entered. The physical equivalent of an ad impression.
- Demographic Segmentation
- Visitor data broken down by age, gender, or group composition. Adds audience quality to raw traffic numbers.
Sponsored asset impressions
Season totals per asset
Premium & suite pricing
Shows how premium visitors actually use the space - the journey and dwell profile that supports the price point.
- Dwell Times in Premium Regions
- Time spent in premium, club, or suite areas. Proves product quality at renewal conversations.
- Journey Segmentation
- Grouping visitors by the type of trip they made - single-region vs. cross-shopper, short vs. long dwell, direct vs. exploratory.
Fan journey patterns
Journey mix by ticket tier
Seat focused
(straight to seat, stays put)
Refuel loop
(quick concession runs, returns to seat)
Region hopper
(roams 4+ regions)
Early planner
(arrives early, explores pre-game)
Halftime sprinter
(moves only at halftime)
Social anchor
(camps in one social region)
Fan experience & retention
Identifies bottlenecks and dead regions that degrade the experience and affect season ticket renewal.
- Entrance Usage
- How many unique people used each entrance. Reveals load distribution and bottleneck points at gates.
- Flow Patterns
- The aggregate paths people take through the space - which routes are most traveled, where traffic concentrates, and where it drops off.
- Dwell by Region
- Dwell time calculated per region, enabling comparison across the venue to see where fans are engaged vs. moving through.
Top fan journeys
Edge weight reflects traffic volume · labels show transition likelihood
General Admission
Club Level
Suite Level
See these answers for your own facility.
Bring one facility. We'll show you what's really happening.