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Traffic is the product. Price it accordingly.

Lease rates, DOOH placements, tenant mix, and common area investment all depend on knowing exactly how traffic moves through your center. Onsights gives you the empirical foundation to charge for your asset's true value.

The figures, stores, and names on this page are illustrative examples built on sample data - they show the kinds of answers Onsights delivers, not measurements from a specific customer.

Outcome 01

Lease rates & vacancy

Show prospective tenants exactly what footfall volume and visitor profile their location receives - before they sign.

Traffic by Tenant Region
How many unique visits each tenant received in a period. One person visiting three times counts once.
Region Impressions
The count of distinct people who passed within a predetermined distance of a tenant, whether or not they entered. The physical equivalent of an ad impression.
Journey Characteristics
Summary attributes of a person's behavior: regions visited, total visit duration, and whether the visitor cross-shopped.

Impressions by store & visitor segment

Food Court Hartley's Threadline Volt Electronics Aurora Apparel Stride Shoes 0 3,100 6,200 9,300 12,400 Impressions SHOPPER JOURNEY CATEGORIES Deep Browsers long dwell, visits fewer stores Mission Shoppers direct path, 1-2 stores Passersby passing through Deal Seekers visits discount stores Families visits children's stores Grazers quick stops, many stores Comparison repeat visits, back and forth Luxury Seekers visits luxury stores Other doesn't fit other categories
Outcome 02

Digital out-of-home (DOOH) & media rates

Provable impression counts and audience demographics for every screen and placement in the center.

Region Impressions
The count of distinct people who passed within a predetermined distance of a region, whether or not they entered. The physical equivalent of an ad impression.
Demographic Segmentation
Visitor data broken down by age, gender, or group composition. Adds audience quality to raw traffic numbers.

Display impression map

ENTRY ENTRY Screen 1 · North Wing 5,100/wk · CPM $3.40 Screen 2 · Center Court 11,600/wk · CPM $8.20 Screen 3 · Food Court 7,200/wk · CPM $4.90 Screen 4 · West Wing 9,800/wk · CPM $6.70 Digital display Anchor Inline store CPM = rate per 1,000 impressions
Outcome 03

Tenant mix & anchor value

Shows which tenants share traffic with your anchors - and by exactly how much.

Traffic Correlations Between Tenants
Which tenants drive visits to each other. Shows anchor value and informs tenant mix strategy.
Cross-Shopping Sequences
The order in which people visit multiple regions in a single trip. Reveals natural paths and unexpected pairings.
First Destination Rates
Where people go first after entering the facility. Surfaces anchor draw and primary intent.

Correlations with Hartley's

5 HIGHEST CORRELATION SCORES -1 -0.5 0 0.5 1 Food Court: 0.81 Threadline: 0.59 Aurora Apparel: 0.44 Volt Electronics: 0.36 Solace Beauty: 0.23 5 LOWEST CORRELATION SCORES -1 -0.5 0 0.5 1 Peak Athletics: -0.08 Willow & Vine: -0.09 Pixel Arcade: -0.17 Trinket Box: -0.18 Stride Shoes: -0.59

See these answers for your own facility.

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Built for other facility types too

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