Dozens of departments. One source of truth.
A single store can have 40+ departments, hundreds of displays, and hundreds of thousands of square feet. Onsights gives you the same visibility across all of it - so every category decision, every vendor conversation, and every promotional dollar is backed by what people actually did.
The figures, stores, and names on this page are illustrative examples built on sample data - they show the kinds of answers Onsights delivers, not measurements from a specific customer.
Department performance
Rank every department by actual visitor engagement and conversion - not just sales revenue.
- Region Conversion Rates
- Combining your sales data with Onsights telemetry tells you the true conversion rate of each region.
- Capture Rates by Department
- The ratio of people who entered a specific department versus those who passed nearby. Low capture = many missed opportunities; high capture = strong draw.
- Dwell by Department
- Average time spent in each department. Reveals which areas hold attention and which people move through quickly.
Department conversion rate
Top 5 of 42 departments shown
Department adjacency decisions
See which departments pull traffic to each other - and use that to drive store layout decisions.
- Traffic Correlations Between Departments
- Which pairs of departments were visited on the same trip. The statistical basis for adjacency and layout decisions.
- Cross-Shopping Sequences
- The order in which people visit multiple regions in a single trip. Reveals natural paths and unexpected pairings.
Cross-shopping sequences
Vendor & supplier negotiations
Hard impression counts for specific regions justify what you charge for end-caps and premium placement.
- Region Impressions
- The count of distinct people who passed within a predetermined distance of a region, whether or not they entered. The physical equivalent of an ad impression.
- Region Traffic Volume
- How many unique visits each region received in a period. One person visiting three times counts once.
End-Cap D3 · weekly report
Promotional ROI
Before-and-after capture rate and conversion in promotional regions - proves whether the campaign moved behavior.
- Capture Rate Before / After
- Capture rate measured before and after an intervention - promotion, remodel, staffing - to isolate its impact.
- Region Conversion Rates
- Combining your sales data with Onsights telemetry tells you the true conversion rate of each region.
- Dwell Shift
- The change in average dwell before and after an intervention. Measures whether a change actually held attention longer.
Promotional lift · before vs. after
Staffing by department
Shows where staff interactions concentrate and how conversion differs alongside them - department by department, hour by hour.
- Employee Interaction Rates by Department
- The share of visitors who had a staff interaction, measured per department. Reveals where floor staff are most active and where coverage gaps exist.
- Conversion by Interaction
- The conversion rate among customers who had a staff interaction, compared to those who didn't.
Staff interaction vs. conversion rate
See these answers for your own facility.
Bring one facility. We'll show you what's really happening.