Counting visitors was never the hard part.
By understanding what they do inside your facility - every region, every journey, every department - Onsights starts where other systems stop.
Five approaches to foot traffic. Here's what each one actually does.
No single incumbent is bad at what it's designed for. The question is whether what it's designed for is enough for your facility.
IR & Beam Sensors
Infrared beams at the entrance; each interruption increments a counter. The oldest and most widely deployed counting tech in retail.
✓ Cheap, simple door counts
Thermal & Depth Sensors
Heat-signature or time-of-flight sensors ceiling-mounted at entrances, on proprietary hardware.
✓ Separating groups, bidirectional flow
Mobile & WiFi Analytics
Estimates traffic from opted-in phone location signals: GPS, WiFi probes, or Bluetooth.
✓ Trade areas, competitive benchmarking
Camera Counting Systems
Overhead video AI cameras at entrances; some add demographic estimation or staff Bluetooth exclusion.
✓ Accurate in/out entrance counts
Enterprise Analytics Platforms
Multi-sensor video systems from dedicated enterprise vendors, on a proprietary sensor network.
✓ Region dwell, queues, and heatmaps at sensor locations
What each technology actually delivers.
Across three categories of capability - coverage, behavioral analytics, and infrastructure.
| Onsights | IR & Beam | Thermal & Depth | Mobile & WiFi | Camera Counting | Enterprise Platforms | |
|---|---|---|---|---|---|---|
| Coverage | ||||||
| Entrance & door counting | Yes | Yes | Yes | Heavily sampled | Yes | Yes |
| Interior region analytics | Yes | No | No | No | No | Limited |
| High-resolution geolocation, facility-wide | Yes | No | No | No | No | No |
| Large-venue scale (malls, stadiums, arenas) | Yes | No | No | Coarse resolution | No | At high cost |
| Behavioral Analytics | ||||||
| Visitor & traffic volume | Yes | Yes | Yes | Heavily sampled | Yes | Yes |
| Region analytics (dwell & capture rate) | Yes | No | No | Heavily sampled | No | At sensor only |
| Cross-camera re-identification & journey mapping | Yes | No | No | No | No | Partial |
| Impressions & exposure by region | Yes | No | No | No | No | Partial |
| Department-level traffic correlations | Yes | No | No | No | No | No |
| Automatic staff identification | Yes | No | No | No | Bluetooth required | Bluetooth required |
| Infrastructure | ||||||
| Works with existing security cameras | Yes | No | No | Not applicable | Entrance only | No |
| No proprietary hardware required | Yes | No | No | Yes | Varies | No |
| Analyze historical & archived video | Yes | No | No | Heavily sampled | No | No |
| No device data or visitor consent required | Yes | Yes | Yes | No | Yes | Yes |
Categories are generalized; individual products vary. Comparison reflects typical capabilities as marketed, July 2026.
What Onsights delivers that no other technology does.
Onsights telemetry is not a better door counter. It is a different category of tool - one built for the full complexity of your facility.
Facility-wide geolocation at scale
Precise, location-anchored behavioral data across your entire footprint - from the cameras you already have, not a sensor per square foot.
Behavioral depth, not just counts
Cross-camera re-identification gives every anonymous visitor a full journey: where they entered, what they visited in what order, how long they stayed, and what they walked past.
No new hardware
Onsights connects to the video system you already run. No rip-and-replace, no installation, no per-location hardware cost.
Built around your floorplan
Analytics anchored to a spatial model of your facility - your region names, your departments, your entrances. Your language, not sensor IDs.
Privacy by design
No biometrics, no facial recognition, no device tracking, no visitor consent requirements. Aggregate telemetry from cameras already running for security.
Process once, share widely
Process video once; share the resulting telemetry with operations, marketing, leasing, and outside analysts through seats on your plan.
The large-facility problem is solved.
Sensor networks need hardware at every point you measure - across a 500,000-square-foot mall or a 70,000-seat stadium, that's economically impossible. Onsights delivers facility-wide behavioral intelligence with zero new infrastructure.
Traditional foot traffic analytics requires capital before insight. Onsights doesn't.
Every other technology category bundles hardware, installation, and annual contracts into the cost of entry. Onsights separates infrastructure from intelligence.
Sensor-Based Systems
Hardware purchase + annual software subscription
High upfront cost- · Hardware purchased or leased per location - one device per entrance or region you want to monitor
- · Professional installation and calibration required at each deployment point
- · Annual software subscription layered on top of hardware cost
- · Interior coverage requires proportionally more hardware - cost scales with floor area, not with value
Enterprise Analytics Platforms
Proprietary hardware + enterprise contract
Enterprise commitment required- · Proprietary sensor network installed across facility - separate from existing security infrastructure
- · Significant professional services required for deployment, configuration, and ongoing support
- · Multi-year enterprise contracts typical - commitment required before insight is produced
- · Coverage tied to hardware placement - large facilities require proportionally larger deployments
Onsights
$2.50 per camera, per hour of video processed
No hardware. No lock-in.- ✓ Uses your existing cameras - no hardware purchase, no new installation
- ✓ Pay per use - process as much or as little video as you need, when you need it
- ✓ No annual contract - start with Pay As You Go, upgrade to a subscription when you're ready
- ✓ Coverage scales with your existing cameras - not with additional hardware spend
See what's happening in every square foot of your facility.
No hardware required. Use the cameras you already have.